Two Finance Executives. One shared practice. Built on 23+ combined years of financial leadership, people management, and operational excellence — across East Africa and beyond. We help businesses grow with the structures, controls, and confidence they deserve.
Learn MoreWe support founders, SMEs, and growth-stage organisations with senior finance leadership, scalable systems, and people-first operating support that helps teams execute consistently across Kenya.
We work with leadership teams to build the financial strategy and planning frameworks that drive confident, informed decision-making. From multi-year budgets to cash flow forecasting and scenario planning, we give organisations the financial visibility they need to move with clarity. Whether they are managing rapid growth, entering new markets, or navigating uncertainty, our approach is hands-on, practical, and aligned to your specific business context.
Strong governance is the foundation of every high-performing finance function. We design and implement internal control frameworks that reduce risk, improve accountability, and prepare your organisation for audits and board-level scrutiny. Our support covers policy development, financial reporting standards, risk registers, and cross-entity financial governance. Every layer of your business will operate within a clear and well-documented structure.
We lead end-to-end ERP implementation projects and finance systems design engagements that make your operations more efficient and your data more reliable. From system selection and configuration through to user training and go-live support, we manage the process so your team does not have to. Whether you are implementing a new platform or upgrading legacy systems, we bring the technical fluency and change management experience to see it through.
We help organisations design and embed operational processes that support consistent, scalable execution. This includes building reporting cadences, defining process ownership, streamlining vendor management workflows, and aligning procurement strategy to financial targets. The result is a business that runs predictably, with fewer bottlenecks, stronger visibility, and reporting that actually drives action rather than just documenting the past.
People are the engine behind every well-run organisation. We partner with founders and leadership teams to build the HR structures, policies, and performance systems that attract, retain, and develop talent effectively. From organisational design and job architecture through to recruitment support and performance management frameworks, our work ensures your people operations are fit for growth. Professionally structured and practically implementable from day one.
Operating in Kenya's evolving regulatory environment requires more than good intentions. It requires structure. We provide practical, senior-level guidance on statutory compliance, employment law, tax obligations, and HR policy across multiple entities and jurisdictions. Our support is grounded in real operational experience in the Kenyan market, giving your organisation the confidence to grow without being blindsided by regulatory requirements.
We are Asad and Adilah. Two Finance Executives who have spent over a decade each building financial infrastructure, leading teams, and delivering results for organisations across Kenya.
We founded this practice because we believe the businesses that need the most support often have the least access to senior-level financial and operational expertise.
We bring a rare combination of complementary expertise under one roof. Where Asad focuses on financial strategy, systems, and governance, Adilah grounds the practice in operational delivery, people management, and compliance. Together, we offer the kind of full-spectrum senior support that growing businesses in Kenya typically only access by hiring two separate executives.
Our shared ACCA Fellowship and roots in the local professional community mean that every engagement is grounded in both international standards and genuine Kenyan context.
One practice. Full-spectrum support.
I am a Fellow of the Association of Chartered Certified Accountants (FCCA) with over 12 years of experience in strategic finance, ERP implementation, and financial governance across manufacturing, construction, operations, and logistics. I help organisations build the financial infrastructure and decision-making frameworks they need to grow with confidence.
I have progressed from Accountant Associate to Group CFO, leading finance teams through complex multi-entity environments. My approach is practical and systems oriented: I put the right structures in place (forecasting, reporting, governance, and automation) so leadership teams can make decisions with real visibility.
I serve as Vice-Chair of the ACCA Kenya Members Advisory Committee (2025 to 2027), ACCA Mentor, and Head of Finance for the Cutchi Sunni Muslim Union. I was honoured with the ACCA Kenya Advocacy Award for Future Members (2021).
As a former ACCA Kenya SME Sector Forum steering committee member and Brand Ambassador for "ACCA Members are Business Ready," I bring a grounded, business first mindset: helping founders and leadership teams translate financial insights into consistent execution and sustainable growth.
I am a Fellow of the Association of Chartered Certified Accountants (FCCA), having completed my fellowship journey in 2020 after a decade of professional development that began with ACCA studies in 2010. My path from student to Fellow reflects the same qualities I brings to every client: discipline, consistency, and a genuine commitment to doing the work well.
I specialise in financial operations, HR strategy, and multi-country compliance, with deep experience supporting organisations across Kenya in building the people structures and operating frameworks that hold up under pressure. I lead with a people-first mindset, ensuring that finance and HR functions are not just technically sound but genuinely fit for the teams that rely on them day to day.
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Looking for financial leadership, operational clarity, and a team that's genuinely invested in your success? Let's talk.